In the Media

I was interviewed by Valor on why warning signs of corporate distress go beyond high debt, and how pressure on margins, cash generation, liquidity, and interest coverage can reveal deeper financial vulnerabilities.

I was interviewed by Valor on why Brazilian listed companies are struggling to translate revenue growth into operating profit and shareholder returns.

I was featured in EXAME Insight discussing why revenue growth alone does not create value — and why companies need to build a stronger culture of margin, cash and capital discipline.

Transformation failure is often determined before execution starts, when leaders avoid the hard early decisions on scope, alignment, incentives, and the reason for change.

The CFO's role extends beyond reporting: finance must translate strategy into operating decisions, ownership, incentives, capital allocation and cash discipline.

A transformation can appear orderly even after employees have stopped believing in it. Credibility is rebuilt through fewer priorities, visible execution and clear recognition of the people doing the work.

Capital allocation discipline is the cheapest performance lever available: treat every growth spend—marketing, tech, headcount—as an investment under one standard of scrutiny rather than letting opex roll forward by habit.

An executive conversation on scenario planning, forecasting, long-range planning, capital allocation and the operating KPIs that drive business transformation and turnaround performance.

Featured as an expert source on why boards should diagnose the company's real operating gap and stage of development before defining the executive profile they need.